Increasing our Impact

Synergy's CRO, Chris Ruscio shares his thoughts about building relationships with our clients based on mutual trust and the impact it can have.

In my first three months as the Chief Revenue Officer, I have thought a lot about how we can maximize the impact we have on our clients by giving them the advice, solutions, and tools to create the best possible experience for their organizations and their customers. At the same time, I am laser focused on driving shareholder value for our employee owners. Fortunately, these two goals are not mutually exclusive. In fact, I firmly believe building relationships with our clients based on mutual trust will drive maximum value to our internal and external stakeholders. To do that, I will be shining a light on three particular areas over the next 3-6 months.

Data Driven

As a technology company, we have vast amounts of data at our fingertips, and yet, we have been challenged to fully embrace what it takes to become a data driven company as described in this article from Forbes magazine. My vision for our future is every engagement we have with current or potential clients is based on a shared understanding of the KPIs you view as crucial to your success. We can then tie our own KPIs for all engagements to your measures and in doing so, ensure our efforts are directly supporting your goals.

Partner Centered

Throughout my career, I have heard the word partnership thrown around more than I can count, but what does it mean to be a good partner? This second article from Forbes magazine sheds light on four signs of a strong partnership. Not surprisingly, the first sign is that both parties in the relationship are hitting agreed upon KPIs, as I mentioned above. However, the one that struck me the most was the alignment on flexibility. If we have learned anything over the past three years, it is that flexibility and resilience are keys to continued success. I believe building trust and creating opportunities for information sharing opens the door for more agile responses to unexpected changes in the environment.

Walking the Talk

I saw a news story over the holidays that really drove home for me what it looks like when team members walk the talk. As the massive storm was bearing down on Buffalo just before Christmas, employees at a Target store opened their doors to stranded travelers who ended up spending more than two days in the store. On the same day I read the article, I was humbled to see how many of my colleagues at Synergy sacrificed their own personal time off to cover for their peers who were dealing with storm-related issues. This allowed Synergy to keep providing 24x7 support to our clients, and our Buffalo employees could manage the storm activities. This definitely confirmed for me that I made the right choice to come to work at Synergy ITS.

In the same vein, I think if we expect our clients to embrace innovative and forward-thinking solutions for their businesses, we must model best practices in areas like cybersecurity, cloud adoption, and unified collaboration.

I am excited and confident about Synergy’s future. We are laser focused on solving the challenges our clients are facing on a daily basis. I am proud of the amazing work our team does, but also know there are huge opportunities ahead for us to increase our velocity, build our resilience, and grow our impact.

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